Our Identity

We make special pleasures available to everyone.

We want to bring special moments to as many people as possible.

Our brands and products accompany special moments in the lives of many people. They help to make pleasant situations into truly memorable occasions.

We are proud of this and it gives us a deep responsibility towards our consumers and our brands.

We put all of our experience, our energy and our passion into bringing such special moments to as many people as possible.





For us, the medley of different generations and cultures enriches us.

Our corporate culture is just as diverse as our brands. For us, the array of different generations and cultures is an enrichment. We are united by a passion for our products. And we know that we can only be successful as a strong team. This is why we promote an informal working environment and partner-like, fair treatment of one another. We also maintain long-term, trusting relationships with our customers, suppliers and partners.

Are you a team player who loves strong diversity too? Then join us as we break new ground into a digital future.

As an innovative leader, we think ahead.

For us, offering consistently high quality means developing our company and products further. Making brave decisions, opening up new markets and always offering our customers new moments of pleasure for every aspect of life.

As an innovative leader, we think ahead, watching the market carefully but with a sense of proportion. We always keep an eye on developments in society as a whole, while nurturing an open culture of communication and learning.

Find out more about how we develop our company and brands further in the Press section.

We create a diverse portfolio for connoisseurs.

Our brands are our passion. Strong brands with an unmistakeable character, which bring people unique moments of pleasure. True classics and exciting newcomers. We continuously develop these brands further by nurturing their strengths and giving them new, fascinating facets. With an awareness of tradition and the courage to change.

This is how we create a diverse portfolio for connoisseurs.

Are you also a brand builder and designer? Find out about the many opportunities to write more stories of success and enjoyment at Rotkäppchen-Mumm here.